Mar Beauty Campaign

A campaign film introducing a new Mar Beauty line, built from soft pastel colour, candy props and very close product work.

I shot it as one idea rather than a film and a separate set of stills: the same palette, the same light, macarons and lipstick treated with the same care as a face.

The launch arrives everywhere looking like one thing. The film, the grid and the product shots came out of a single day and still read as a set.