top of page
Labropoulos x MyMarket
Project role / Director of Photography
This collaboration brought together influencer Fanis Labropoulos and supermarket brand MyMarket for a series of social-media promotional campaigns. Each concept was built around the supermarket environment, using humor and storytelling to highlight products and special offers. The narratives ranged from relatable, everyday situations—such as a father shopping for his family—to more surreal and fantasy-driven scenarios, including characters like a vampire navigating the aisles. Select episodes also featured cameo appearances, including Katerina Kainourgiou, as well as members of the production team, adding an extra layer of playfulness and familiarity to the content.
My role in the project was Director of Photography. The visual approach aimed to capture the authentic feel of the supermarket while elevating it through a cinematic lens. Through careful use of lighting, composition, and camera movement, I focused on enhancing each concept and pushing the visual storytelling further—always making the most out of the idea while serving the overall narrative and tone of the campaign.
bottom of page