Mar Beauty
A beauty brand founded by a popular influencer with a strong social media following.
Overview
The campaign aimed to promote MarBeauty’s new product line through high-impact social media content.
My role was to create a commercial video that captured the brand’s playful, feminine, and energetic character while maintaining a refined aesthetic.
Creative Direction
Working from a mood board as a visual guide, I developed the video’s look and feel.
The concept featured a model interacting with colorful candy props and products, expressing a youthful, lighthearted energy.
The visual style combined soft pastel palettes, diffused lighting, and a clean beauty setup, highlighting radiance and freshness.
Production & Post
Filmed in one day using 50mm and 85mm lenses to maintain a natural perspective.
The lighting design combined classic beauty softness with controlled highlights. In post-production, I focused on a dynamic, rhythmic edit, pastel-inspired color grading, and upbeat music to enhance the energetic tone.
Still frames from the footage were also used as additional assets.
Result
The videos performed exceptionally well on MarBeauty’s social media, generating high engagement.
This project allowed me to blend fashion-inspired visuals with commercial storytelling in a modern, playful way.